CLARINS
A viral WeChat challenge
Social Media
CUSTOMISED GAMIFICATION FOR 8 COUNTRIES
An engaging game designed to integrate perfectly with the Clarins universe, optimised for WeChat and adapted to Asia-Pacific markets.
We developed the 11 Seconds Challenge, an interactive experience aligned with the Clarins campaign and integrated into WeChat. Designed for 8 countries, this game combines creativity and technical constraints, offering a fluid artistic direction and optimised gameplay. The result: over 300,000 players were seduced by this tailor-made activation, reinforcing engagement with the brand.
