A comprehensive campaign before, during and after the event to establish HiPRO as the benchmark in protein sports nutrition.
As official supplier to the ROC D'AZUR, HiPRO has established itself with sportsmen and women thanks to a tailor-made digital and on-the-ground activation. From the creation of social media content upstream to a live presence on site (reports, stories and videos), right through to an engaging post-race newsletter, each message reinforced the brand's image. A comprehensive package for maximum visibility and a lasting foothold in the world of sport.