PANTENE x EMILY IN PARIS
A Captivating FOOH
Photo/Video
Social Media
XXL IMPACT FOR AN XXS BUDGET
The perfect illusion of a monumental billboard in Paris, for an optimized and ultra-high-performing campaign.
To promote the limited-edition Pantene x Emily in Paris, we designed an immersive and premium FOOH (Fake Out of Home) effect, combining real-life footage with advanced post-production. A smart shoot, spectacular digital effects, and optimized distribution on Meta resulted in a 2-second VTR of 31%, ranking among the Top 3 most creative ads in May 2024.
